Staff Writer cityXtra Magazine
Olympian Gus Kenworthy flies a rainbow flag in a new advert for shampoo brand Head and Shoulders.
Kenworthy, who is openly gay, is a brand ambassador for Head and Shoulders ahead of the Winter Olympics in South Korea next month.
“As the first openly gay action sports athlete, Kenworthy will be featured within the brand’s Shoulders of Greatness campaign, which highlights all of the things people carry on their shoulders—pride, pressure, expectations—and how that motivates them to overcome any challenges and focus on achieving greatness,” a spokesperson for the brand told Attitude.
“Head & Shoulders celebrates how Kenworthy carries pride in himself, his country, his family and his community, allowing him to achieve greatness as he looks ahead toward PyeongChang.”
“I’m thrilled to be part of the Shoulders of Greatness campaign as it resonates with my journey,” Kenworthy adds.
“Before coming out, I was carrying so much pressure that I put on myself. It wasn’t until I made the decision to come out that I was able to release that weight off my shoulders and find the confidence to be myself, which allowed me to perform my best.”
Watch the ad below: